Jamoon

Challenge: This was a group project from my Masters of Branding program. It was an intensive design sprint led by renowned branding expert Alex Center to invent, develop, and present a consumer packaged product.

 

Action: Over 2 classes, the team conducted research, competitive audits, and cultural analysis; defined the core productbrand idea; developed naming strategies; created initial design directions, then finalized a concept.

 

Result: Presenting the functional ayurvedic beverage, Jamoon! We brought the concept to life with brand identity, packaging, marketing, merchandise, cross-promotional collaborations, and digital touchpoints.

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