Brand Identity

Challenge: After acquiring Chocolaterie Bernard Callebaut, Cococo Chocolatiers embarked on a co-branding strategy  to build on existing brand equity in a competitive premium chocolate market.

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Action: I led brand redevelopment across identity, website development, product innovation, retail display and experience, photography, and social media marketing, as well as liaising with 3rd-party sustainability partners.

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Result: The brand experienced elevated visibility and credibility, earning multiple International Chocolate Awards and leading to strong sales that positioned the company as both a product innovator and a sustainability advocate.