Game Stop: Strategy

Challenge: This was a group project from my Masters of Branding program as part of a course led by renowned branding expert Melanie Weisenthal of Deerfield. The challenge was to reposition GameStop, a legacy video game retailer which was losing relevance in a digital-first market.
 

Action: Analyzed consumer shifts, cultural trends, and competitive pressures; identified opportunities for community-driven and experiential repositioning.
 

Result: Proposed a revitalized brand strategy to transform GameStop into a culturally relevant, future-facing destination.

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