I turn strategy and insight into design, creating packaging, visual identities,
and brand stories that resonate with users across every touchpoint.
Lynne Rennie is a senior designer, educator, brand strategist powered by insight, strategy, and big heart energy.
After an ownership change, the company needed to redefine its brand in a crowded chocolate market.
Design curriculum preparing students for branding careers while inspiring lifelong learning.
Daily drawings and essays exploring Canadian identity through culture, symbols, design, and storytelling.
Design a modular packaging system to combine elegance and flexibility across multiple collections.
A design sprint exploring innovation in consumer packaged product creation (student work while at SVA).
A group of family-owned companies required cohesive strategies, updated assets, and stronger digital presence.
Strategy for GameStop: from outdated retailer to cultural gaming destination (student work while at SVA).
Contact Lynne
Like what you see? Have a question? Send me a message!
